What Nicole Wore

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Behind the Scenes of Blogging: What Goes Into a Blog Post

One of the questions I get a lot about blogging is about what the process looks like. I’ll be honest: it’s more grueling than most non-bloggers realize. So today I’m sharing what goes into a blog post and sharing a breakdown of how the whole process works.

Wondering what goes into a blog post + how the promotion process works for bloggers? Click To Tweet

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Ever wondered what goes into a blog post? Come behind the scenes and learn everything that goes into the process of producing and promoting a blog post. // the best outfits for fall, how to write a blog post for new bloggers, best ways to promote your new blog, how to wear ankle boots for fall, leather tote that you need, best blogger outfits for fall
featured | field jacket c/o {UNDER $50} + plaid button down shirt {similar} + loft: denim leggings {my favorites!} + lucky brand: ankle boots c/o {UNDER $100, come in more colors!} + karen walker: crazy tort number one sunglasses {$10 DUPE} + madewell: transport tote + matte lipstick {dupe} + deborah lippmann: gel lab pro nail polish c/o

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What Goes Into a Blog Post | The Photoshoot

For me, the blog post process starts with the photos. At this point, I typically shoot outfits 2-3 times a month and then throughout the rest of the month I’m able to shoot tutorials, stock photos, flatlays, etc. In the past, I’ve shot outfits 1-2 times a week but found I was dealing with blogger burnout more frequently.

Ever wondered how bloggers shoot so many photos? Spilling the beans here: Click To Tweet

While doing the longer shoots can be irritating at times {y’all know I don’t mince words}, it’s really allowed me to have more time to devote to other portions of the blogging process and allows for stronger content all around. Shooting can take anywhere from 45 minutes to 2 hours.

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What Goes Into a Blog Post | Photo Editing & Writing

After the actual shooting portion of photos is done, I select the best photos and edit them. This is one of the more time consuming portions of the process. When I first started blogging, I couldn’t understand how local photographers could charge so much for sessions but the time and effort that goes into editing photos quickly adds up. {No seriously, I occasionally will shoot for a few local bloggers and while the shooting isn’t bad at all; I pretty quickly realized I had to charge more for the time it took to edit.}

Sharing my process for shooting, brainstorming, and writing blog posts! Click To Tweet

Once I’ve done my editing of photos, I upload them into the blog post’s draft and save them. At this point if I know what I’m writing about, I’ll switch over to Microsoft Word where I draft out and then edit my blog post. If I’m clueless as to what to write about, I’ll open the running Word document I keep of topics I want to write about and cover. I have a note on my phone for if I think of something while I’m on the go, but try to move those over to my Word doc each week.

Pro tip for bloggers: keep a running Word doc with blog post topics. Click To Tweet

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What Goes Into a Blog Post | The Add Ons

After I’ve written the text of my blog post, I’ll go back into the WordPress draft and place the text, add sub headlines, and ‘Click to Tweet’ pull quotes. Then, I add my blog post signature, alternative text to each image – this allows a brief description as well as keywords to be found when I pin the images to Pinterest, and I’ll go through and strengthen the SEO {search engine optimization} where needed.  This is also when I add links where needed as well as widgets and/or collages.

RELATED: Why You Need to Experience Your Own Blogging Journey

There's still a TON of work for bloggers after photos and writing a blog post. Learn all about it: Click To Tweet

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What Goes Into a Blog Post | Prepping for Pinterest + Proof Reading

I create a featured image for posts and choose one photo to turn into an extra long pin for Pinterest. I’ve noticed that these typically get shared more by others, which in turn gets more eyes onto What Nicole Wore. At this point, I’ll preview my post, reread to make sure I haven’t missed any spelling, grammar, or punctuation errors in the actual blog post or in my pull quotes for Twitter. After this, I’ll save it until I’m ready to publish.

And that’s it!

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What Goes Into a Blog Post | the Day of Promotion

Just kidding! A lot of people think that’s where the process ends, but it’s not at all. Now that the content is ready to be read and consumed, you have to promote it. After I’ve hit publish in the morning, I’ll share the post to two to three blogger groups on Facebook. This helps me to get feedback, comments, shares, etc. I’ll tweet out a link to the post and also share that I have a new blog post in my Instagram story and link to it so that followers can swipe up to read.

RELATED: How to Engage Your Audience Authentically through Instagram Stories

Wondering all the steps I take to promote a blog post? Breaking it down here: Click To Tweet

Later in the day, I’ll share photos from the post, a quick summary and a link on my blog’s Facebook page. I’ll also add pins from the post to my Tailwind queue so that they will automatically publish to Pinterest over time. Depending on if I’m sharing an outfit post or not, I may share a photo from the post in my Instagram feed. That night I’ll want to share photos and a link to Twitter again as the life of a tweet is super short.

RELATED: How to Boost Your Pinterest Game & Up Site Traffic

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What Goes Into a Blog Post | How I Keep My Content Relevant

Then comes the follow up work: I preschedule shares of old content, other’s content, etc. to my Twitter and Facebook pages. I’ll want to make sure to schedule this post to be re-shared in the week or two following it’s publication and then further down the road when it may be relevant. Example: currently, I’m making sure to promote posts from last fall as many people are looking at what clothing pieces they may need for fall.

Bloggers have to keep sharing their content to get eyes on it. Read how to rock promo: Click To Tweet

To be more efficient with this portion of the promotion schedule, I usually schedule out Facebook and Twitter shares for a week to two in advance so I don’t have to worry so much about the day-to-day upkeep.

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What Goes Into a Blog Post | The Outfit

A fall staple worth scooping up if you don’t already have one? A field jacket. This one can be cinched in at the waist making it very flattering even when you throw it on over a sweater or flannel button up shirt. I knew I wanted to be able to wear this fall closet must-have into the season so I sized up two sizes for something that would be a little bit looser.

Ready to see the fall staple you need this fall? Click To Tweet

To give the plaid some hop, I made sure to cuff the sleeves of my plaid flannel over the utility jacket when I rolled the sleeves. I went with dark rinse skinny jeans here, but you could also break out your white jeans. Finally, my new Lucky Brand olive green ankle boots from DSW look awesome with my olive jacket and are perfect for the summer to fall transition with the peep toe and side cut outs.

RELATED: How to Wear White After Labor Day

Sharing the best summer to fall ankle boots that you need! Click To Tweet

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Comments

  1. Maggie says

    I love this post! Non-bloggers never know how much time and effort it takes to create content! Thank you for sharing!

    • whatnicolewore@gmail.com says

      Aww thank you Maggie! And yes, I get a lot of the “oh so you take pictures and write a few words” comments and it’s definitely more than that haha.

  2. Cristina says

    Sometimes I’m shocked when I realise it takes me 2 to 3 days to have a blog post fully written and all the strategies behind it done. There is a lot of work behind each blog post.

    BTW, I love your shoes!

    • whatnicolewore@gmail.com says

      Thanks Cristina and yes! To really make sure a blog post is well written and promoted it takes a ton of time, something I really didn’t realize when I first started blogging.

  5. Beth says

    There is definitely a huge process into a blog post – especially a style post! And you are rocking it! I love this outfit, plaid is my absolute favorite for fall!

    • whatnicolewore@gmail.com says

      Thanks Beth! It’s kind of crazy when you actually think of all the things that go into one blog post 😬😬

  11. Jenny says

    Loving this outfit on you! Also you’re spot on with everything that goes into a blog post. It’s seriously more than you’d think.

  14. Melissa says

    This was really informative for me as a fairly new blogger. Sometimes there are little details that I don’t think of that are super important. Thanks for the reminders!

  16. La Shell says

    Thanks for sharing! It really is a long process. I usually write my posts first, they find a picture to suit it. I guess that’s because I rarely if ever have fashion posts. I use pics of myself more for instagram. I need to work on taking self pics. THAT is alot of work.

  20. Julie N says

    Love this post! This is all so true. Every blog post requires a LOT of work. I don’t think people understand that…unless they’re bloggers. I love your outfit too! Field jackets are the bomb, and those booties are super cute.

    • whatnicolewore@gmail.com says

      Thank you so much Julie! Yes, it’s crazy how much work and time goes into a single blog post.

  21. ahhhsoneo says

    I love how the content of your blog is more than just fashion styling and photos, but also includes helpful and insightful commentary! Especially liked the post on how representation (still) matters, I wasn’t able to leave a comment there, but felt it was worth mentioning. thanks for sharing.
    http://ahhhsoneo.com

  22. Kristin says

    I love reading about other bloggers’ processes for doing their posts! It’s interesting to see where the similarities and differences are. I could definitely do more on the promotion side of the posts, and you seem to have that down pat. Also, agreed on the field jacket being a fall staple!